One Insight at a Time

If branding is who you are, then marketing is how you get people to pay attention.

If you're reading this, you're probably wondering: "What is SEO, and how does it actually work?"

If you’re reading this, chances are you’ve already tried a bunch of things to grow your business.

Let’s get something straight: branding and marketing are not the same thing.

Let’s face it—branding often feels like a checkbox on the business to-do list. You’ve got a sleek logo, a punchy tagline, a color palette, maybe even a full brand book gathering digital dust. So why does it feel like your marketing isn’t working anymore?